Know before you spend

An eligibility audit before you spend: which platforms will accept political advertising for your race, in your state, at your level, and what each one requires — verification, disclaimers, residency, silence periods — plus a suggested budget split across the channels that will take you. A strategy playbook built into the app, not a connection to any ad account.

Campaigns routinely budget for platforms that will reject them and find out in the last three weeks. Knowing where your money can legally go before you plan the buy is worth more than any optimization after it.

What your opponent is running right now on Meta and Google — creative, copy, dates and the spend bands the platforms disclose.

You cannot counter-program a message you have not read. This is the source, not a summary of it.

The broadcast buys behind the ads, read out of the FCC political files: station, market, flight dates, spot count and gross dollars.

It tells you what they are spending and where they think the race is — the two things a media plan should be built around.

You do not have to build a media operation to run one. Renegade Intel places your digital, broadcast and mail buys through our own accounts — the verification, the disclaimers, the trafficking and the reconciliation. People do this, not software.

Political ad platforms require verification that takes weeks and reject campaigns for paperwork constantly. Going through accounts that are already verified skips that entirely. Billed at 10–15% of spend, and the rate comes down as the spend goes up.