See every move in your race

Search the Meta and Google political ad libraries for any advertiser and see what they are running right now — the creative, the copy, the dates, the spend bands the platforms disclose.

Your opponent’s ad library is public and almost nobody reads it. Knowing what they are actually saying this week — not what they said in the launch video — is the difference between responding to their campaign and responding to your idea of it.

Read the political files every broadcast station is legally required to publish with the FCC, and get the buy back as structured numbers: advertiser, payer, station, market, flight dates, spot count and gross amount.

Broadcast buys are filed as scanned PDFs that nobody has time to read. Pulling the real dollar figures out tells you what your opponent is spending, in which market, and in which weeks — which is the single best predictor of where they think the race is.

Type an address and get the district back: who represents it, the voter and demographic picture, and the money already in the race from federal filings.

Every campaign starts with a week of somebody assembling this by hand from four websites. Starting with it on screen means the first strategy conversation is about what to do, not about what is true.

Point it at a source — a site, a feed, an opponent’s page — and it watches, then turns what it sees into dated findings with the source attached, rather than a feed you have to read.

A campaign cannot read everything, and the things that matter arrive without warning. This is the staffer whose whole job is noticing, except it does not sleep and it cites where it got it.

A longer written intelligence brief on your race — what changed, what it means, and what it suggests you do — built from your findings, your data and the live web.

It is the memo a research director would write you every morning if you could afford a research director.

The room where a finding becomes a decision and a decision becomes work. Findings come in, recommendations come out with the evidence attached, you accept or reject each one, and accepting builds the actual assets — talking points, a press release, an email, a text.

Most intelligence dies in a document nobody reopens. This is the part that closes the loop: the record shows who decided what, on what evidence, on what date — and a rejected recommendation builds nothing, which is exactly right.

Send a one-question survey to your own list by text or link and watch the answers land in real time.

Polling a legislative district properly costs more than most campaigns raise in a month. This will not replace a real poll, and it is not presented as one — but for “which of these two messages lands with our own supporters”, it answers in an afternoon for the price of the texts.

The campaign’s own loop, measured: what you observed, what you decided, what you executed, and what came back — with the queued, attempted and delivered states kept separate.

A dashboard that counts activity teaches you to do more activity. This counts decisions and outcomes, so you can see which calls actually moved something.

The structured record of what your campaign has learned and decided — approved facts, message doctrine, stakeholder history, and the corrections your team has made — with the source and date on each one.

Campaigns forget. Staff turn over, consultants rotate, and the reason you stopped using a line in August is gone by October. This is the institutional memory that survives the people who made it.